On “Fragmentation and Cyberscades”

 “With the capacity to customize and make individualized selections, how does the emerging world of interactive media represent a significant change from the commonly shared experience of mass media?”

This article details how the internet offers users many different experiences that can influence what they determine to be their own style. Because websites come in many different formats and styles, internet users are able to make their own decisions about what interests them. While websites used to be pretty generic, causing people to like the same things, people’s interests have grown as more and more choices are presented. As the art of web design develops, interests in design have expanded as well.


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